Business & Management , Brand and Product Management
Corporate Reputation, the Brand & The Bottom Line
Roger Haywood is one of the practitioners who have set the standards that the industry must follow. This is a must read. -Sandy Scott, Director General, the Chartered Insurance Institut e All organizations must manage their public relations (PR) with intel
- Haywood, Roger
- Kogan Page
- 320
- Paperback
- 9780749444082
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